The North Carolina Public Transportation Association (NCPTA) hosts an annual training conference and business partner expo. It’s a time when vendors and systems collaborate to inform, update, collect new ideas and make the transit world a better place. The event offers possibilities for improving administration and operations, showcasing everything from scheduling software to vehicles of a surprising range of shapes and sizes.
My beloved daughter, and only child, turned 34 on October 9. Her birthday took me back to 1985 when I worked in telecom. Exciting times - expanding service from 13 cable channels, i.e. the networks, HBO, CNN, Nickelodeon, ESPN and C-SPAN to an unbelievable 400-450 MHZ bandwidth of up to 60 channels. Okay, so I’m dating myself (and loving it!).
One of the most embarrassing and gut-wrenching experiences for a Marketing Manager is to be handed a copy of company materials with the brand so disfigured it is unrecognizable.
Let’s face it, when your organization distributes print across the State, the country or the world, you need a system that gives you the power to: (1) Efficiently organize and update content, (2) Preserve brand integrity, (3) Manage and track usage and volume, (4) Avoid obsolescence and waste from unused stock, and (5) Ensure the polished image you designed remains intact, regardless the media.
In most businesses today, space comes at a premium. Desks are crammed together with co-workers close and the closet at the end of the hall is full of stuff. Add to that the jumble of materials needed to go to more than one trade show per year and you’ve got some serious space management issues. In fact, several of our print communication customers require us to call before we make any deliveries because they simply have no extra room.
At Sara Lee, we had this brand called L'Eggs. A pair of pantyhose that came inside of an egg that was sold in the grocery store - just a great brand.
“Nothing beats a great pair of L'Eggs.”
It was a 500 million dollar brand in the 80s with an interesting concept. You could buy your pantyhose in a grocery store.
Your brand defines the company. It's how customers identify you. You've painstakingly selected the colors, fonts, and design elements that best represent your organization, and it's your duty to protect and guard this asset.
Yet, the marketing department always seems short staffed and overburdened with the day-to-day demands, deadlines for ad campaigns, product launches and events.
